I create refined beauty and skincare UGC that blends elevated visuals, authentic storytelling, and structured formats content for modern brand campaigns
I’m Liya Yats, a NYC-based UGC creator working with beauty and lifestyle brands across social media, campaigns, and paid advertising.
I create structured, brand-aligned content that combines strong hooks, clear product storytelling, and refined visuals — designed to feel natural while supporting brand growth.
Focused on hooks, clarity, and formats brands can reuse across campaigns